About Safja


SAFJA is the national representative body of the South African juice industry.  Our manufacturing members are processors, blenders, bottlers and packers of juice products as well as bulk pulps, purees and concentrates.  Our members include companies associated with and supporting the industry such as suppliers and service providers.

In addition the industry supplies a variety of by-products such as cells, oils, aromas and pomace.


Our products include:

  • Fresh fruit juices
  • 100% fruit juices
  • Fruit nectars
  • Fruit drinks
  • Flavoured fruit drinks
  • Related products such as tomato and vegetable juices, nectars and drinks



Approximately 30% of our juices are exported worldwide

“More than 1 000 000 tons of fruit are processed annually to provide products in excess of R10 billion”


To protect & promote the interests of members and the fruit juice industry


  • To create a regulatory environment through interaction with all Government Departments which encourages sustainability and growth of the industry
  • To support wealth generation and upliftment of local communities within a sustainable natural environment
  • Protect the interests of the industry and its consumers by implementing world class regulations and industry self-regulatory initiatives to ensure compliance and integrity of products
  • To promote the industry and fruit juice products through the education of consumers and science-based information in respect of the health benefits of fruit juice
  • To encourage product and technological innovation and access latest industry knowledge as well as marketing and consumer information through international networks and linkages


General Manager
Rudi Richards
Board Members
Nigel Jacobs (Chairperson) Peter Igel SA
Pieter Hanekom (Treasurer) Rhodes Food Group
Elroy Goliath
Alternate: Magda Geldenhuys
Pioneer Foods
Henk de Kock Onderberg Verwerkingskooperasie
Heleen van Wyk Doehler SA
Luritha Moore Senses & Synthesis.
Technical Committee Members
Heleen van Wyk (Team Leader) Doehler SA
Elmien Lerm Magaliesberg Citrus
Cindy Smith Letaba Citrus Processors
Magda Geldenhuys Pioneer Foods
Jacques van den Berg Coca-Cola
Tommie van Deventer Rhodes Food Group